Tulane University - Social and Digital Media Coordinator
Office of University Communications and Marketing, 

New Orleans, LA  |  November 2017 – Present

​

• Write, video edit, design graphics for, and manage primary Tulane  social media accounts (Facebook, Twitter, Instagram, YouTube, and LinkedIn). Assist in elevating the university’s president through his personal social media accounts. Lead video producer for university’s magazine, Tulanian. 

​

• Research, develop, and implement social media strategies. Collaborate closely and intentionally with departments to provide them with the necessary tools for campaign strategy.

​

• Identify and monitor brand threats and assist in comprehensive crisis management. Estimate and consult department heads on projected levels of crisis traction.

​

• Engage digital audience and provide customer service for the university’s primary & presidential social media accounts. Bring relevant conversations offline to connect in-person for customer service and/or brand management.

​

• Track analytics while setting goals that are reported weekly to department heads, monthly to board members, and quarterly to the university’s cabinet.

​

• Enthusiastically cultivate a cohesive community of over 60 social media users across all of Tulane. Played a key role in reestablishing previously broken relationships with departments.  

​

• Lead monthly meetings for social media users of all levels, and weekly meetings with advanced users to communicate new research and problem solve. Design and present workshops in content creation, comprehensive marketing strategy, and assist in campaign management for colleges and departments. Present to classrooms and nonprofit organizations in the New Orleans community on behalf of Tulane University.

​

WBRZ -TV - Marketing & Promotions Writer/Producer
Baton Rouge, LA | April 2014 –  September 2017

​

• Wrote, produced, directed and sometimes edited broadcast, web, print, and social media promotions on deadline in a high paced work environment.

​

• Monitored competitors and developed creative initiatives to retain and increase brand loyalty.

​

• Spearheaded interdepartmental collaborative efforts that resulted in several awards ( e.g. Best Morning Show, Best Sports Show) that helped maintain a positive culture. 

​

Freelance Film Work  - Production Assistant

“Ravenswood”- TV Show- 6 episodes, ABC Family (2013)

“X-Factor Season 3” – TV Show -2 episodes, ABC Family (2013)

“The Red Ribbon” – Short Film (2013)